Dawn Charlton, President of Iris, is a senior marketing and communications professional with more than 20 years experience in agency and client-side management roles. Her expertise is in developing and implementing regional, national and international marketing communications strategies to successfully build brand awareness, community engagement and a meaningful return on investment.
Past work includes the creation and delivery of award-winning integrated marketing campaigns; development of e-communication and social media strategies; implementation of dynamic, transactional websites; and launching new facilities, exhibitions, publications and programs.
Key areas of specialization include:
- Integrated marketing communications
- Social media/community engagement planning and delivery
- Strategic brand development and implementation
- Content development and management
- Writing and editing
- Results measurement, reporting and analysis
- Team leadership, management and development
- Relationship and change management